FIFA Partners With United Nations Agencies To Run Social Campaigns During World Cup

As the clock ticks towards the dismiss from the FIFA World Cup 2022, the world’s consideration turns progressively towards the greatest festival of its most well known sport. Normally, this consideration will be centered around the football, but FIFA likewise perceives that the game ought to utilize the interesting stage the opposition gives to have a constructive outcome on society.

In accordance with the methodology embraced in all competitions, FIFA, along with three Joined Countries organizations, will run a scope of missions during the FIFA World Cup Qatar 2022 to send messages advancing wellbeing, solidarity and non-separation to the billions of overall watchers across various channels. These missions have considered criticism gotten from part affiliations who, as FIFA, are focused on utilizing the force of football to impact positive change all over the planet.

Each round of matches will be associated with its own dedicated campaign designed to maximise reach and impact. These will be run together with FIFA’s partner agencies from the United Nations, including the United Nations Educational, Scientific and Cultural Organization (Unesco), the World Food Programme (WFP) and the World Health Organization (WHO).

The armbands worn by the team captains will serve as a platform for messages to be delivered to the participating teams during games. Supporting content will also be shown on LED screens around the field, on huge screens, and on flags in the stadiums, with additional amplification on FIFA’s digital platforms and through media, stakeholders, and other public activities.

The campaigns are as follows:
Group stage, round one: #FootballUnitesTheWorld
Group stage, round two: #SaveThePlanet
Group stage, round three: #ProtectChildren #ShareTheMeal
Round of 16: #EducationForAll #FootballForSchools
Quarter-finals: #NoDiscrimination
Semi-finals: #BeActive #BringTheMoves
Third-place and Final: Football Is Joy, Passion, Hope, Love and Peace – #FootballUnitesTheWorld

At today’s first match at Al Bayt Stadium between the host nation and Ecuador, the FIFA World Cup Qatar 2022 gets under way. There will be 64 total games, with the championship game taking place on Sunday, December 18 at Lusail Stadium.

FIFA and its 211 member associations will demonstrate to the entire world that, despite our differences, football has the potential to unite people for the common good by banding together behind these causes.

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